Media Evaluation, Question 3

What kind of media institution might distribute your media product and why?

As a group we wanted to choose the best company, or studio to help us distribute our film so that it would be more successful. To find the best one for our film we researched into which companies had already produced and distributed Rom-coms such as Universal Pictures and Warner Bros. Pictures we looked at what films each company produced and looked at which were more successful such as how much money each made in the box office which shows how popular the film was and how well distributed it was as well.

 

Universal have created and distributed films such as; Love Actually, Knocked up and Along Came Polly. All theses films are average big budget films as they have quite a large budget and all the films made a lot of money such as Love Actually which had a budget of $45,000,000 and made worldwide a total of $247,472,278 which was a big profit, the film itself was a big hit with its audience and is to date one of the biggest Rom-com films to be released. Universal pictures is also one of the six major movie studios.

Warner Bros. have also help create and distribute some Rom-com films such as Valentimes Day, Author and most recently Crazy Stupid Love these films are also average big budget films for example Crazy Stupid Love had an estimated budget of $50,000,000 however only made an estimated $142,700,000 worldwide in the Box office which was much less than Universals Love Actually and we believe that these two film are the most similar to our own and this shows that Universal made a larger profit with a slightly smaller budget. This is why we have decided we will be using Universal Pictures and not Warner Bros. Pictures.

Another reason we selected Universal Pictures was due to how well marketed and distributed Love Actually was through the use of TV advertisement, posters and trailers showing in cinemas before other films. The main reason we selected Universal was because the studio itself is under a big conglomerate and uses vertical integration in lots of their films this helps because it means we will only have to use one company which does everything we also believe that Universal distribute to quite a wide range of countries so that means that more people will see our film. In conclusion the media institution we will be using is Universal Pictures as we believe this best suits our film genre and budget and will also help us make a greater profit through the distribution.